This is Dior's first ultra-pigmented, non-transferable liquid lipstick. The formula of this non-transferable lipstick allows women to wear their favorite colors with an exceptional color payoff. Its radiant, ultra-matte "touch-proof" shades feel like a second skin. Application is a breeze. It does not settle in the creases of the lips and does not smudge under fabrics or mascaras. Rouge Dior Forever Liquid pushes the limits of durability with an extra-fine formula. No artificial effect, for natural lip comfort. It covers the lips with an almost unnoticeable film and a colour of unprecedented intensity. This Dior lipstick provides excellent coverage for about 12 hours without sacrificing comfort in any everyday situation.