Hair product in 1000 ml liquid form. Cool Blonde is a shampoo from Label M with a gradual lightening and illuminating function. This shampoo contains an innovative formula with extracts of White Pineapple, Mamaki Tea, Lemon and intense purple pigments that contribute to color correction. It offers a more natural and long-lasting blonde. This product prevents unwanted yellow tones while nourishing and softening the scalp, helping to reduce dryness and breakage. Label M shampoo serves 3 functions at once. The first is to contribute to the natural lightening of sun-damaged blonde tones. The second is to help brighten color-treated hair, and the third is to protect hair from heat, humidity and frizz. Ideal for natural and chemically treated hair.