Permanent coloring cream made with a nourishing formula. Formulated with hyaluronic acid and soy proteins, which contribute to strengthen the hair and provide color depth. In addition, it helps to cover 100% of gray or gray hair, favoring the sealing of ends and cuticles. Enriched with KER-HA Complex™ technology and a creamy texture, making it easy to apply. Comes in a medium golden coppery blonde shade. Suitable for all hair types. Dermatologically tested.