Matrix Tr Keep Me Vivid Shampoo 1L

Matrix shampoo does not contain sulfates, so it maintains hair color, as well as keratin treatments. At the time of application generates a strong foam that gently cleanses from the root to the scalp and maintains its vitality, preventing discoloration.

Its fragrance is of vanilla, coconut and cotton candy extracts, which give freshness and a clean sensation. The Keep Me Vivid system allows the hair color to be maintained for approximately 21 washes, maintaining shine and silkiness. It also seals the hair fiber and encapsulates the coLoring to allow it to adhere longer. For best results, it is recommended to use Matrix products such as Color Lamination Spray after washing your hair with this shampoo. Wait for one minute and then rinse with plenty of water.

Apply to wet hair and massage for several seconds.

€3.22 / 100 ml

Keratin is a protein naturally found in the body. It is one of the main components in hair, nails and the skin’s top layer, the epidermis. It is a component that is generally associated with hair health.

Keratin provides structure to the hair from root to tip (it makes up 80% of the hair fibre). The hair cuticle made up of keratin-containing cells is responsible for protecting the inside of the hair and maintaining its colour and shine.

Inadequate brushing, or external factors such as pollution or heat from hairdryers and straighteners, cause the cuticle to deteriorate and make the hair look dry, fragile and porous.

There are cosmetic products that provide plant-based keratin from the outside and strengthen the hair shaft. These can help to achieve softer, shinier, less frizzy hair and can help soften curls in curly hair.

Plant-based keratin can also be present as an ingredient in some dietary supplements for hair health that can help to strengthen the hair from the inside.