Ammonia-free dye from the Essensity line to change the shade of hair, manufactured by Schwarzkopf. It aims to achieve a colour up to 4 shades lighter than the original colour of the person who uses it. It has ingredients of natural origin and no harmful additives that generate ailments or irritate the scalp. This lightening cream strengthens the hair from its birth to protect it from external agents that compromise its health. It is a permanent colouring product, elaborated under sustainable schemes that take care of the hair and the environment. It uses a capillary stabilization scheme to achieve a vibrant colour without weakening the root. It has a 100% coverage for both gray hair and very dark and thick strands. Generates a sleek effect with natural highlights that enhance the finish of any look. Suitable for use by women and men.