Semi-permanent deep purple-pink hair dye. It is a dark pink that helps to create fuchsia tones in unbleached virgin hair. However, for best results, it is recommended to lighten hair to a light blonde, level 8 or lighter, before using this hair color. Its vegan formula helps to condition the hair. It features a resealable container that helps to prolong the use of the product. Color lasts 4 to 6 weeks.