Apivita Dye 7.13 Golden Ash Blonde 50ml

Permanent hair color with full gray coverage. It offers vibrant and long-lasting color, stabilizing and sealing the color for complete gray coverage.

APIVITA My Color Elixir Dye contains 100% Natural Ingredients. It includes:

• Hyaluronic acid
• Essential oil extract

This dye has been specifically designed to achieve professional and natural coloring results safely, respecting the natural balance of the scalp. It uses an innovative Color Magnet system that stabilizes and seals the color in the hair fiber thanks to three precious oils:

• Argan oil
• Avocado oil
• Olive oil

These ingredients, combined with hyaluronic acid, offer a vibrant result, with shine and long-lasting color. Additionally, it does not contain ammonia, an alkaline agent that can have a strong and unpleasant smell. Instead, it has a pleasant fragrance and a formula that respects the natural balance of the scalp.

- Protect your clothes by covering your shoulders with a towel. Remove all jewellery and wear the gloves you find in the box during the whole application process. Apply a small amount of natural oil on the forehead to avoid colouring the skin.

- Mix the entire contents of the colouring tube into the colour developer emulsion bottle. Mixing ratio 1:1.5.

- Replace the cap on the bottle and shake until fully mixed. Cut the applicator tip at the end of the cap and begin application IMMEDIATELY to DRY hair.

- Section by section, apply the colouring mixture to the roots using the tip of the applicator bottle to separate the strands. Gently massage each section and continue to distribute the rest of the product evenly throughout the hair. Leave on for 30 minutes. The mixture does not drip. In case of grey hair that is difficult to colour, it is recommended to leave the product on for a further 10 minutes (total application time at the roots: 40 minutes).

- After the time has elapsed, gently massage the scalp without adding water, paying particular attention to the contour and hairline to remove any stains. Then add a small amount of lukewarm water and continue massaging to work the mixture into a lather.

- Rinse until the water runs clear. Finally, wash hair with APIVITA Sunflower & Honey Colour Protecting Shampoo.

-Apply the first sachet of post-colour hair conditioner from roots to ends. Gently massage the hair to allow the ingredients to penetrate and seal in the colour. Leave the conditioner on for 3 minutes and rinse.

- Apply the second sachet of conditioner 15 days later to boost shine.

Avocado Oil (nourishing and repairing), Argan Oil (nourishing and repairing), Organic Olive Oil (nourishing and revitalizing), Hyaluronic Acid (intensive moisturizing): Organic Honey Extract (moisturizing and softening): Moisturizes, softens, nourishes and revitalizes hair and scalp in depth.