Straightening creams are applied after hair washing to achieve curl-free, straight hair. So you can get the look you want while nurturing your hair!
The Expressif straightening cream will keep hair straight for the specified time without damaging it, as it is designed to be gentle on the hair.
Not only does it leave hair straight, but it also provides extra moisture to the hair, filling it with shine, softness and elasticity thanks to its formula that restructures the hair fiber.
This formula has conditioning agents that are present in all Clearé Institute's Expressif line of products, providing extra cosmetic qualities that allow hair to be not only straight, but also soft and flexible, just like when it leaves the salon.
Protect your hair while straightening it!