Product details
Redken Color Extend Blondage Shampoo 300ml is a conditioner that helps to neutralise unwanted undertones in blonde hair. It contains violet pigments that help to counteract warm undertones and help to maintain the blonde colour for longer.
• Apply to damp blonde hair (cool or Nordic tones) from mid-lengths to ends using gloves.
• Emulsify until foam appears and leave on for 3 to 5 minutes.
• Rinse with plenty of water.
Yellow undertones are generated by the mutable predisposition of the amino acids that make up the hair fibre. In white or grey hair, melanin is practically non-existent, so the hair is more exposed to external agents, such as the use of heat or the climate. These agents alter the amino acids that make up the hair fibre. When the amino acids are modified, they release yellow molecules that colour the hair and generate these yellow highlights. When this happens, you might need to boost the hair's protective barrier by using, for example, thermoactive treatments or leave-in strengthening serums.
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