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Apivita · 250 ml

13.50 €

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Apivita Gentle Daily Use Shampoo 250 ml is a gentle shampoo with honey, chamomile, marigold, calendula and rosemary infusion suitable for the whole family's hygiene. With chamomile and marigold extracts, it helps protect the scalp from irritations while cleansing gently. It provides elasticity thanks to the honey effect. It helps maintain a balanced scalp with lavender and geranium essential oils. It has a protective effect against environmental aggressions and respects the hair's balance with the organic cotton protection system. Suitable for the whole family's hygiene.

Chamomile is a herbaceous plant from the Chamomilla or Matricaria species. Chamomile extract is used as a cosmetic ingredient for its anti-inflammatory and soothing properties on skin with dermatitis. Its essential oil is rich in substances such as bisabolol, which provides a soothing effect. The extract also contains flavonoids, polysaccharides and coumarins. The synergy of these substances with antibacterial and antioxidant effects (such as flavonoids) protects the skin from oxidative damage. The plant also contains mineral salts that help strengthen the skin's defences and contribute to skin cell renewal.

Chamomile contains mucilage, and fibres that absorb water and act as energy reserves for the plant. This absorption capacity is used to form thick solutions and gels, which is why we can find shampoos, bath gels or lotions formulated with chamomile. Hair products that include chamomile in their formulation take advantage of the effect of three flavonoids (apigenin, quercetin and azulene) to gradually lighten hair colour. The effect is natural, as it is not an aggressive bleaching substance, and confers golden hues. Unlike some dyes, it respects the integrity of the hair fibre because it does not penetrate the cuticle.