Activating lotion from the Schwarzkopf hair product line. Specially designed to mix with dyes from the same manufacturer and give an even coverage and a beautiful finish with light and bright tones. It contains cream peroxide which works perfectly with the ingredients in Schwarzkopf Essensity hair dyes. It also has beeswax that nourishes hair for softness, shine, suppleness and a healthier look. Provides up to 4 levels of lift in this brand's ultra-blonde shades. Covers 100% of grey hair and is ammonia and fragrance free to prevent hair damage. Suitable for all hair types and for women and men who are going to dye their hair and need a reliable and safe activating lotion.